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  • How Wiggle F****d up their SEO

    by David Gossage
    As an SEO, I love migrations. The risks are high and the work is extremely hard, but for some reason I find it really interesting. Especially ecomm...

  • Find related entities from Wikipedia

    by David Gossage
    Understanding entities is now considered an essential skill for any SEO. They allow search engines to easily understand a web page, how it fits in ...

  • Best Trump mugshot SEO memes

    by David Gossage
    It's only a week late, so we decided to finally get on the bandwagon of creating some SEO memes around the infamous Donald Trump mugshot. So we set...

  • How to visualise your keyword seasonality in Google Sheets

    by David Gossage
    Understanding the seasonality of your website is important to the success of your not just your SEO campaign but across all of your marketing chann...

  • How to optimise for Google Magi

    by David Gossage
    You don't.  It's not been released yet. It probably won't even be called Magi when it's released. Why are you even reading this?

  • The most influential people in SEO... as Bobbleheads!

    by David Gossage
    I've finally jumped on the Midjourney bandwagon as I've seen some beautiful results on social media. One trick I discovered (thanks to Kelvin Newma...

  • Create your own ChatGPT prompt with PHP

    by David Gossage
    The news is out, yesterday OpenAI released the ChatGPT API. This means that anyone can integrate their models into their own apps and websites. Thi...

  • How to track external link clicks in GA4

    by David Gossage
    Being able to track which pages are driving clicks to which websites can be really valuable for many websites, especially affiliate marketers. This...

  • Best SEO tools every freelancer must have

    by David Gossage
    When you're starting as an SEO freelancer, having the right SEO tools can make all the difference between success and failure. Read our review of t...

  • Ways that SEOs can use A.I. content tools

    by David Gossage
    In recent years, AI content has exploded and is accelerating at an unprecedented pace. Technically, the tools creating content use machine learning...

  • Does A.I. content get penalised by Google?

    by David Gossage
    It may come as a huge shock, but the answer to this one is a whole lot of "it depends". It all comes down to how you use AI content, how useful it ...

  • Bulk generate AI meta descriptions in Google Sheets

    by David Gossage
    Let's face it, writing meta descrptions are boring and time-consuming. Writing large numbers of them can feel like a long and thankless task. Would...